Benjamin Bradley

Picfx for iOS


I co-founded Picfx in 2011 and have contributed Creative Direction, Art Direction, Graphic Design, Filter Development, UI/UX, Branding, Web Design, HTML/CSS, Social Media and marketing for all versions. We strive to create simple Photo & Video editing for iOS.


2M+ downloads on iOS | 100K+ installs on Android | 550K+ photos hashtagged #Picfx on Instagram | Starbucks Pick of the week | Featured in Apples ShotOniPhone 6 campaign | Featured across 100+ countries in 1000s of AppStore lists including: App of the Day, Editors choice, Best New Apps, What's Hot, Best of 2013: Top Paid, Best of 2014: Apps, Extraordinary Photo Apps, Popular Apps & Games, Trending Apps 2017.

Edges — introduced 2019

Edges keeps to our core value of simple editing by choosing complimentary colours from your photo and placing border width on a slider for maximum control.

Disposable — released 2018

10 analog film filters with colour balance inconsistencies; reminisent of 90's disposable cameras and 1hr film labs.

Filters — for Photo & Video by default

Currently Picfx offers 43 Free and 40 Premium filters. Filters are displayed in a large horizontal slider and nested within sub folders called sets for faster access. Sets can be re-arranged within the settings tab.

Current filter sets: Disposable, Lifestyle, Black & White, Extreme Cool, Extreme Warm, Instant Film, PFX, Modern & Classics.

Tools — for Photo & Video by default

Instead of duplicating the overwelming default tool set available in the Photos App we have custom built the tools you need. Each tool is fine tuned to provide superiour results. See the comparison between Picfx and Photos App exposure tools below.

All tools are accessed in a single screen, making the adjustment process quick and without having to navigate between multiple menus.

Current adjustment tools include: Filter strength, Exposure, Contrast, Vibrance, Vignette, Sharpen, Highlight Save, Shadow Save.

Add Another

Filters and tools can be used on their own or layered with others. Using this feature ensures your colour grade is always 100% unique. This feature was one of our biggest hits when it was released in 2012.


We strive to keep our interface minimal & intuitive by limiting the number of tabs and screens a user must navigate to apply filters, tools and edges.

For a full list of features spanning 8 years and 35+ versions please visit the AppStore:

Download Picfx on the iOS AppStore